AVP, Martech Product Owner, Digital Banking

COMPANY DESCRIPTION:  Forbright is a nationwide full-service bank and lender helping accelerate the transition to a sustainable and low-carbon economy. Headquartered in Chevy Chase, Maryland, Forbright is committed to accelerating the transition to a sustainable economy by financing visionary leader in clean energy, healthcare, technology, financial services, real estate, and other industries with extraordinary service.

COMPANY CULTURE:  We are a dynamic, high energy, fun, and fast-paced organization that has an exciting growth trajectory, meaningful mission, and embedded responsible environmental, social, and governance (ESG) practices into our daily interactions. We offer our team members a culture of collaboration, inclusion, flexibility, recognition, and giving back.  We look to hire individuals that are passionate about our mission, and who are motivated, customer and results-oriented, innovative, adaptable, and thoughtful.

COMPANY MISSION:  We are a mission-driven institution with an uncommon commitment to decarbonization and sustainability. As the need to build a more sustainable, low-carbon economic system grows increasingly urgent, we are dedicating half of our assets to financing the companies, investors, and innovators driving that change. We are reimagining how a bank should operate in a changing world.

JOB SUMMARY:  The AVP, Martech Product Owner, Digital Banking is responsible for leading and managing the digital banks client facing Marketing technology capabilities. This individual ensures a high-quality experience with minimal friction to the users, including MarTech (Marketing Automation, Website, CDP, VOC, Google Analytics/Tag manager and Privacy/Consent Management) platforms.

DUTIES AND RESPONSIBILITIES:

• Work closely with the Martech Lead to support the day-to-day delivery and product development of Marketing Tech stack, such as administration, integrations, evaluations, and implementation of various technologies
• Assist with the execution of strategic initiatives and measure business impact and performance
• Groom and prioritize the backlog of product defects and new MarTech features and capabilities
• Recommend and implement new tools and technologies that will enable marketing automation
• Define user stories for new MarTech features and functionality
• Drive SDLC processes for relevant scrum teams, coordinate testing/releases and continuously align with broader team for dependencies
• Build and advance the maturity of our Marketing automation and digital capabilities
• Develop an overarching roadmap in partnership with functional marketing leaders and other cross-functional stakeholders, integrating new technology within the larger ecosystem, maintaining and evolving current integrations, and representing marketing in matters of data privacy and preference management
• Collaborate with various cross-functional stakeholders to capture requirements of new features and capabilities, and ensure the proper integration of marketing technology platforms
• Coordinate with a cross-functional team of FTEs and/or consultants and developers who utilize the Marketing Technology platforms
• Perform other duties as assigned

QUALIFICATIONS:

• 5-6 years of experience in marketing technology management or operational management of client facing technologies with a wide range of experience in multiple disciplines required
• Bachelor’s Degree required
• Previous experience in product or project management with familiarity in SDLC, Scrum and agile working methodologies
• Strong time management skills with the ability to manage multiple projects simultaneously
• Ability to assess and prioritize feature and functions based on business value
• Excellent leadership, communication, and interpersonal skills
• Familiarity of Martech tools and platforms including CMS, CDP, Marketing Automation, VOC, and Privacy Management
• Strong technical skills, with a wide understanding of marketing technology systems and integration methodologies
• Ability to stay up-to-date with industry trends and advancements in marketing technology, and to recommend new technologies and solutions as appropriate
• Strong problem-solving skills, with the ability to identify and resolve issues quickly and effectively
• Passion for user experience and drive user centric product decisions

ADDITIONAL DUTIES: For Forbright Bank to remain efficient and nimble as a growing organization, team members are expected to exhibit a high level of flexibility regarding any duties that may be situationally assigned outside of this job description.

PERKS/BENEFITS:

• Comprehensive health, dental, and vision plans
• 4 weeks PTO
• 401k + company match
• Metro SmartTrip benefits ($50/mo)
• Remote or hybrid work schedules for most positions
• Bonuses for purchasing solar panels, electric vehicles, biking to work, etc.
• Paid subscriptions to Veterans Compost, Imperfect Foods, and more!
• Best Workplaces for Commuters 2023 & 2024 winner
• The Washington Post Top Workplaces 2023 winner
• American Banker Best Banks to Work For 2023 winner

It is the policy of Forbright Bank to provide equal employment opportunities to all qualified individuals and to administer all aspects and conditions of pre-employment and employment without regard to protected characteristics.